With our PPC services we can get you seen at the top of search results or the
on your customer’s favourite websites.
This dynamic advertising approach, incorporating our specialised PPC and SEA services, ensures that your brand is prominently featured across various platforms. By leveraging our expert PPC services and targeted paid search campaigns, we drive high-quality traffic to your site and maximise your exposure. Our comprehensive PPC and SEA services include meticulous management of Google Ads campaigns and other paid search strategies, designed to optimise your return on investment. As a leading PPC agency, we employ advanced techniques and industry best practices to ensure that your paid search campaigns are highly effective. With our tailored PPC and SEA services, you can expect increased visibility and engagement, ultimately helping you achieve your marketing objectives with precision.
Mobile ads account for over 50% of paid clicks on Google. With the increasing use of mobile devices, optimising PPC campaigns for mobile platforms is crucial for reaching a significant portion of the online audience.
50%
Google Ads account for approximately 65% of all clicks on the search results page. It remains a dominant force in the PPC landscape, showcasing its effectiveness in capturing user attention.
65%
Businesses make £2.29 in revenue for every £1.22 they spend on Google Ads. This highlights the potential for a positive return on investment (ROI) when effectively implementing PPC strategies.
£2.29
Did you know that?
PPC is how small businesses can challenge big corporations.
PPC, or Pay-Per-Click advertising, serves as a powerful equaliser, enabling small businesses to challenge the dominance of big corporations in the digital landscape.
Unlike traditional advertising, PPC allows businesses of all sizes to bid for ad placements on platforms like Google, reaching potential customers precisely when they are actively searching for relevant products or services.
This accessibility to targeted advertising helps level the playing field, giving smaller enterprises a competitive edge in the online marketplace.
Our methodology
PPC Lead Generation
By combining an interest in data with a passion for making small to medium-sized businesses money, our team have been managing successful PPC campaigns for years. No matter the budget, no matter the industry, we have established techniques and tools that we can consistently use to deliver a strong return on investments.
Google Shopping
Another reason to love Google Shopping Ads is that campaigns are easily optimised and scaled. This means that if a certain product or category is really converting, then we can very easily scale that upwards with the knowledge that more investment will likely mean more profit.
Display Advertising
This form of PPC is all about promoting your products or services with visual adverts on websites we know your target audience visit. We can build your brand while pushing for sales on platforms from YouTube and Amazon, to the most niche websites in your industry. If your audience is there, you should be too.
Remarketing
Remarketing (also known as retargeting) is a form of PPC where you target customers that have already engaged with your brand, but have not yet converted. This may involve a banner on a website they like to visit or a pop-up on a YouTube video they’re watching.
We are proud of our reputation!
How does it work?
01
Research and discussions
We learn all about you and your business. What are your goals? Who is your audience? What are your unique selling points, or USPs? Combined with deep research into your industry and competitors, this will all provide a strong foundation for us to start a successful campaign.
03
Ad campaign preparation
Next, the fun part. We take in everything we’ve discussed and put together a campaign that we design to target your audience with a product or service we know already they’ll love, all with a budget that you’ll be happy with.
02
Tracking
Your site needs to allow tracking for Google Ads (formerly known as Google AdWords) to work properly, so if your site lacks this then our PPC specialists will set you up with everything you need to get started.
03
Check-ins and optimisation
Once it’s been live for 48 hours, we return to check up on it to see how it’s performing. This stage is key to making sure everything is approved and working fine, then we can slowly make optimisations and tweaks when we see what works and what doesn’t. This means that we’re always going to be paying attention and squeesing every penny out of the campaign that we can.
FAQ
Answers to our most frequently questions
What is e-commerce?
Short for electronic commerce, this is the act of buying or selling products online; a natural evolution of old brick-and-mortar commerce. If you sell items online, whether it’s using Amazon or a more integrated store, then you’re an e-commerce business.
When so many people use search engines to find products, ‘googling’ for the items they want, it’s important to rank near the top of those results to beat out your competitors to the customer’s money. This is where we provide a lot of value for our clients.
How does a search engine work?
We’ll use Google as an example, but the same or similar processes are used for other websites. Essentially, Google crawls websites and considers a huge list of elements, including web development factors like site speed, content factors like keywords, user experience factors like website design, a websites backlink profile and much more.
By comparing the authority and relevancy of websites that Google consider appropriate for the search term entered, they choose the best option from the often thousands of results that they present. With that in mind, search engine optimisation is all about getting you organically ranking highly in the results for the searches that your audiences are making.
How does PPC work?
Pay-per-click involves online advertisements, primarily using the Google Ads platform, where you only pay for the clicks you get. This makes it a very attractive online marketing tool because you can essentially improve your brand awareness while only paying for interested audiences because they’d only click if they’re interested in what you offer. Millions are spent every year on advertising to people that are not even interested in the product or service to begin with; PPC means you essentially bypass those losses.
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