Whether you are a builder, land developer, or real estate agent, digital integration should be a part of your strategic action plan.
Our approach includes personalised content delivery, interactive virtual experiences, and strategic social media engagement
We are proud of our reputation!
In today's landscape, 90% of realised real estate projects (buying, renting, or selling) commence on the internet.
Digital Presence as a Cornerstone: For developers, builders, land developers, and real estate agents, establishing a robust digital presence is foundational. This includes a well-designed and user-friendly website, active engagement on relevant social media platforms, and utilisation of digital marketing strategies to reach and attract potential clients.
Strategic Digital Integration: Incorporating digital tools and strategies into every aspect of the business plan is essential. This involves leveraging technology for property listings, virtual tours, and online marketing campaigns. Additionally, integrating customer relationship management (CRM) systems and data analytics enhances decision-making processes and improves overall efficiency in the real estate business.
Realised real estate projects often start online.
84 %
days is the average duration of a buyer’s property search.
69
several digital contacts are needed for a reservation
60
Did you know that?
How does it work?
01
Define persona
Defining and considering your personas is essential to tailor your communication and content for your marketing messages. Cheetah medias’ experts guide you through this process to increase your chances of converting prospects into clients.
03
Creating and launching your digital campaigns.
We leverage essential digital strategies to grow your business:
- SEO (organic search) and SEA (paid search), aiming for top positions on search engines.
- Engaging on social networks (Facebook, Messenger, Instagram…) with a focus on video ads.
- Establishing a presence on major real estate portals in each targeted territory.
- Implementing retargeting campaigns (Search, Display, Social, Email).
- Conducting performance-based email marketing.
To generate high-quality leads, our actions are targeted based on the profiles of each of your audiences, considering:
- The prospect’s stage of consideration: Are they in the early stages of research or on the verge of making a decision?
- The living area or attraction zone: Presence of schools, shops, parks, etc.
- Their motivations: Investing, tax benefits, living requirements.
- Specific preferences: For construction with land, custom or standard properties, wooden houses, smart homes, etc.
02
Developing an action plan tailored to your objectives.
Your action plans require upfront definition of the results you aim to achieve:
- How many leads in total should your sales team generate to secure a sale?
- What volume of leads can they manage?
- At what cost per target lead?
- At what cost per target sale?
Every action you undertake should align with:
- Your sales objectives: programs, lots, or properties,
- Your target audience: geographical areas and buyer typologies (first-time buyers, investors, buyers in the old or tenants).
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