Effectively manage eCommerce PPC campaigns that precisely target your audience
By leveraging data-driven insights and strategic ad placement, we ensure that your eCommerce business not only captures attention but also drives tangible sales. Our expert approach to eCommerce PPC campaigns maximises your online visibility and engages your target audience effectively. Through meticulously crafted eCommerce PPC campaigns, we enhance your brand’s presence and contribute significantly to your overall success in the competitive online marketplace. By implementing tailored eCommerce PPC campaigns, we focus on generating high-quality traffic that translates into increased conversions and growth.
E-commerce sales worldwide are projected to reach £4.87 trillion by 2024, showcasing a continuous upward trend and the increasing significance of online retail.
£4.87
of consumers consider online reviews when making purchasing decisions.
93%
of online shoppers indicating that social media helps them make purchasing decisions.
87%
Did you know that?
B2B e-commerce is expanding rapidly, and it is expected to reach .$20.9 trillion by 2027 outpacing B2C e-commerce
The expansion of B2B e-commerce can be attributed to several factors. Firstly, advancements in technology have facilitated seamless and efficient online procurement processes, enabling businesses to streamline their supply chain management.
Additionally, the growing digital maturity of businesses across industries has led to an increased willingness to adopt online platforms for sourcing products and services.
The globalisation of markets plays a pivotal role in the soaring figures of B2B e-commerce. With businesses seeking international partnerships and supply chain diversification, digital platforms offer an accessible and efficient means for cross-border transactions.
Our methodology
E-Commerce SEO
E-commerce SEO revolves around enhancing the visibility of your online business across search engines such as Google, Bing, and Yahoo! High visibility on these platforms is crucial for the success of your e-commerce venture.
Conversion Rate Optimisation
Between competitor research, user behaviour insights, smart design, the latest tools and our passionate team of CRO experts, we’re more than capable of either starting a site from scratch or tweaking what you’ve got. Like all things at Add People, the end objective is to improve your conversions and return on investment with us – and few of our services are as effective at doing that as CRO.
Remarketing
This is a really popular option for small to medium-sized businesses because you don’t need a huge budget or established brand for it to work. Instead, you focus on customers where most of the hard work has already been done. We’re not telling them who we are or why they should care; we know they already do. This is all about getting the customers that want to convert but just slipped through the cracks.
We are proud of our reputation!
How does it work?
01
A check of your overall site performance.
Research indicates that users tend to navigate away if a webpage exceeds a load time of 3 seconds (source). Moreover, a significant portion of customers engages with websites using mobile devices before making a purchase. Consequently, optimising loading speeds and ensuring mobile-friendliness are critical factors. In the realm of comprehensive SEO strategies, technical SEO stands out as a fundamental aspect. Our service is dedicated to ensuring that your technical SEO is finely tuned and prepared to yield optimal results, aligning with the imperative requirements of user experience and search engine optimisation.
03
A review of current marketing strategies.
How you are marketing your business can have a huge positive impact if done properly. Here our specialists will look at your current strategies, how new and returning customers engage with your products and services, and what can be done to increase your conversions.
02
Product placement and conversion rates.
The way your products are presented to your customers can have a massive impact on whether they actually buy them or not. So it’s important that we get them looking right. This can include making sure the product descriptions are accurate, detailed and engaging, the images are of high quality, and that related products are properly displayed. And of course, it’s also important to format your website in ways that will help customers to buy. Including streamlining the checkout process, adding calls-to-action, and adding social proof (customer testimonials and reviews).
FAQ
Answers to our most frequently questions
What is e-commerce?
Short for electronic commerce, this is the act of buying or selling products online; a natural evolution of old brick-and-mortar commerce. If you sell items online, whether it’s using Amazon or a more integrated store, then you’re an e-commerce business.
When so many people use search engines to find products, ‘googling’ for the items they want, it’s important to rank near the top of those results to beat out your competitors to the customer’s money. This is where we provide a lot of value for our clients.
How does a search engine work?
We’ll use Google as an example, but the same or similar processes are used for other websites. Essentially, Google crawls websites and considers a huge list of elements, including web development factors like site speed, content factors like keywords, user experience factors like website design, a websites backlink profile and much more.
By comparing the authority and relevancy of websites that Google consider appropriate for the search term entered, they choose the best option from the often thousands of results that they present. With that in mind, search engine optimisation is all about getting you organically ranking highly in the results for the searches that your audiences are making.
How does PPC work?
Pay-per-click involves online advertisements, primarily using the Google Ads platform, where you only pay for the clicks you get. This makes it a very attractive online marketing tool because you can essentially improve your brand awareness while only paying for interested audiences because they’d only click if they’re interested in what you offer. Millions are spent every year on advertising to people that are not even interested in the product or service to begin with; PPC means you essentially bypass those losses.
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